01
Ambassador
A peer opens the door. Each community is anchored by a senior ICP leader who invites peers from their network. Unpaid. They participate because the value is real.
COMMUNITY-DRIVEN GTM
How many of your top 50 target accounts will take your call this quarter?
If the honest answer is "not enough," this is worth a conversation. SAWOO builds and runs curated executive communities. Your company becomes the exclusive host. You gain a recurring channel for trust, pipeline, and reputation.
- Cities in the USA & Europe
- 20
- Countries globally
- 7
- Exclusive host per city
- 1×
What you actually get. Per city, every year
Numbers below are per city you host. Multiply by the cities you choose
- 100-180
Senior buyers in the room. 8-15 per monthly event, across the year
- 12-36
Self-opted leads. C-levels who say "yes, show me more" on the exit form
- 20-40
Named target accounts via your podcast. Your Top 20-40, by name
The channels that aren't working anymore
Cold outbound is saturated. Senior buyers are harder to reach than ever.
The channels most B2B companies still rely on are losing effectiveness — and the ones that still generate meetings rarely generate the relationships that convert into pipeline.
◾ COLD OUTBOUND: Senior decision-makers are overloaded with messages, invites, and AI-generated content. More volume produces less result.
◾ WEBINARS & PAID MEDIA: Broad, passive, low-trust. They reach senior buyers, but they don't build relationships with them.
◾ TRADE SHOWS & CONFERENCES: Expensive, brief, and noisy. The right people show up — but the format makes real conversations almost impossible.
◾ BUILDING IN-HOUSE: Building a community in-house takes years. We've already built five, across 20+ cities. You don't have to build the muscle from scratch.
SAWOO is a different channel logic: use owned, curated communities as a route to pipeline generation from hard-to-reach senior buyers.
How we get senior people in the room
Senior buyers don't accept cold invites. They accept invites from peers. So that's how we run it.
02
Curation
Same level, every seat. One functional level per room. CMOs with CMOs. The seniority filter is what makes them show up.
03
Recurrence
Be there when they're ready. You can't predict when a senior buyer goes in-market. They can't either. Monthly presence means you're the person they think of on the day a problem appears.
Proof. EGYM Wellpass, our partner since 2022
The portfolio. Live communities, one operating ecosystem
- LEVEL UP HR
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